Privacy Policy

Effective Date: March 1, 2026
Last Updated: March 11, 2026

Sierra Insurance Group (“we,” “us,” or “our”) operates the website sierrainsurance.co. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website, submit a form, or contact us.

Information We Collect

Information You Provide Directly

When you fill out a contact form, request a quote, or reach out by phone or email, we may collect:

• First and last name
• Email address
• Phone number
• Type of insurance you are interested in
• Any details you include in a message to us

We use this information to respond to your inquiry, provide insurance quotes, and follow up on your request.

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

• Device and browser information — browser type, operating system, screen resolution, and device type
• Usage data — pages visited, time spent on each page, referring website, and click behavior
• IP address — used to determine approximate geographic location (city or region level)
• Cookies and tracking identifiers — small data files stored on your device that help us understand how you use our site

How We Use Your Information

We use the information we collect to:

• Respond to quote requests and inquiries
• Provide and improve our insurance services
• Send follow-up communications related to your inquiry
• Analyze website traffic and user behavior to improve our site
• Measure the effectiveness of our marketing efforts
• Comply with legal and regulatory obligations

We do not sell your personal information to third parties.

Third-Party Services

We use the following third-party services that may collect data when you visit our website:

Google Tag Manager & Google Analytics

We use Google Tag Manager (GTM) to manage tracking scripts and Google Analytics to understand how visitors interact with our site. Google Analytics collects anonymized usage data including pages visited, session duration, traffic sources, and approximate geographic location. This data helps us improve our website and marketing. Google may use cookies to collect this information. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

HubSpot

Our contact and quote request forms are powered by HubSpot. When you submit a form, your information is stored in our HubSpot CRM so that we can manage your inquiry and follow up with you. HubSpot may also place cookies on your device to track website visits associated with your contact record. You can learn more about HubSpot’s privacy practices at hubspot.com/privacy-policy.

Calendly

We use Calendly for appointment scheduling. When you book a consultation through Calendly, your name, email, and any information you provide during booking is shared with us through Calendly’s platform. Calendly’s privacy policy is available at calendly.com/privacy.

Cookies

Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:

• Essential cookies — required for basic site functionality such as navigation and form submission
• Analytics cookies — help us understand how visitors use our site so we can improve the experience (Google Analytics)
• Marketing cookies — used to track the effectiveness of our advertising and deliver relevant content (HubSpot, Google Ads)

Most web browsers allow you to control cookies through their settings. You can block or delete cookies at any time, though doing so may affect your experience on our site.

Data Sharing

We may share your personal information in the following limited circumstances:

• Insurance carriers — to obtain quotes and bind policies on your behalf. This is necessary to provide the insurance services you request.
• Service providers — third-party tools that help us operate our business (HubSpot, Google, Calendly) as described above. These providers are contractually required to protect your data.
• Legal requirements — if required by law, regulation, court order, or governmental authority.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. Our website uses HTTPS encryption to secure data in transit. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information:

• Access — you can request a copy of the personal information we hold about you
• Correction — you can ask us to update or correct inaccurate information
• Deletion — you can request that we delete your personal information, subject to certain legal exceptions
• Opt-out of marketing — you can unsubscribe from marketing emails at any time using the link in any email we send

To exercise any of these rights, contact us using the information below.

Children’s Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, contact us:

Sierra Insurance Group
200 Quebec St Bld 600-201
Denver, CO 80230
Phone: 303-824-3430
Email: John@sierrainsurance.co